Legal
Last Updated: August 3, 2026
Texas Hormone Experts (“T.H.E.,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit texashormoneexperts.com, contact us through the website, or otherwise interact with our public online services.
This Privacy Policy applies to information collected through our public website. It does not replace our Notice of Privacy Practices or govern all protected health information created or maintained as part of your treatment, payment, or healthcare operations.
1. Information We Collect
Information You Provide to Us
We may collect information you voluntarily provide, including:
Your first and last name
Email address
Telephone number
How you heard about us
Information included in an inquiry or communication
Appointment-related information
Communication preferences
Other information you choose to provide
Please do not submit detailed medical histories, diagnoses, treatment information, Social Security numbers, financial information, or other sensitive information through a general website contact form unless the form specifically requests that information and is identified as secure.
Information Collected Automatically
When you use our website, we and our service providers may automatically collect information such as:
Internet Protocol address
Browser and device type
Operating system
Pages viewed
Links or buttons selected
Dates and times of visits
Referring websites
General geographic location based on your IP address
Cookie identifiers and similar technical information
Information about how you interact with the website
Information From Third Parties
We may receive information from third-party services that support our website and operations, including website hosting providers, analytics providers, advertising platforms, scheduling systems, patient portal providers, communications providers, and social media platforms.
Information submitted through an external patient portal or scheduling system may also be subject to that provider’s privacy policy and terms.
2. How We Use Information
We may use information to:
Operate, maintain, and improve our website
Respond to questions and patient inquiries
Help schedule appointments or connect you with our team
Provide information about our services
Communicate with prospective and existing patients
Confirm, manage, or follow up on appointments
Understand how visitors find and use our website
Measure the effectiveness of our website and advertising
Prevent fraud, misuse, and security incidents
Maintain business and operational records
Comply with legal, regulatory, and professional obligations
Protect the rights, safety, and property of our patients, employees, providers, and others
Where required by law, we will obtain consent before using information for a particular purpose.
3. Cookies and Tracking Technologies
We may use cookies, pixels, tags, scripts, and similar technologies to operate the website, remember preferences, understand website traffic, and measure advertising performance.
These technologies may include:
Essential Cookies
These cookies are necessary for core website functions, security, navigation, form functionality, and remembering your privacy selections.
Analytics Cookies
These cookies help us understand how visitors find and use the website so we can improve its performance, content, and usability.
Advertising Cookies
These cookies may help measure advertising campaigns, understand whether an advertisement led to a website visit, and deliver more relevant advertising.
You can manage non-essential cookies through our cookie banner where available. You may also adjust your browser settings to block or delete cookies. Blocking certain cookies may affect website functionality.
4. Medical Information and HIPAA
Information created or received by T.H.E. in connection with providing healthcare may constitute protected health information under the Health Insurance Portability and Accountability Act and other applicable laws.
Our use and disclosure of protected health information are governed by our Notice of Privacy Practices, not solely by this Website Privacy Policy.
Submitting a general website inquiry does not necessarily create a provider-patient relationship. Information submitted through ordinary email, text messages, or general website forms may not have the same protections as information submitted through a designated secure patient portal.
We do not use or disclose protected health information for marketing except as permitted by law or authorized by the patient when authorization is required.
5. How We Disclose Information
We may disclose information in the following circumstances:
Service Providers
We may provide information to vendors that perform services on our behalf, such as website hosting, form processing, analytics, communications, cybersecurity, appointment scheduling, patient portal services, and administrative support.
These providers are permitted to access information only as necessary to perform services for us and subject to applicable contractual and legal obligations.
Healthcare and Operational Partners
When appropriate and legally permitted, information may be disclosed to healthcare providers, laboratories, pharmacies, insurers, billing providers, and other parties involved in treatment, payment, or healthcare operations.
Protected health information is handled in accordance with our Notice of Privacy Practices and applicable law.
Legal and Safety Requirements
We may disclose information when we reasonably believe disclosure is necessary to:
Comply with a law, regulation, subpoena, court order, or legal process
Respond to lawful government requests
Protect the safety or rights of a patient, employee, provider, or member of the public
Investigate fraud, abuse, security incidents, or violations of our policies
Establish, exercise, or defend legal claims
Business Transactions
Information may be transferred as part of a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, subject to applicable legal requirements.
With Your Direction or Consent
We may disclose information when you direct us to do so or provide consent.
6. Sale and Targeted Advertising
We do not sell personal information in exchange for money.
We may use analytics or advertising services that collect device and website activity information. Under certain state privacy laws, some of these activities may be considered a “sale,” “sharing,” or processing for targeted advertising even when no money is exchanged.
Where applicable, you may manage these activities through our cookie preferences tool or by contacting us.
We do not sell protected health information.
7. Communications
By providing your email address or telephone number, you authorize T.H.E. and its service providers to contact you regarding your inquiry, appointments, requested services, and other matters related to your relationship with us.
Communications may be sent by telephone, email, or text message where permitted by law. Message and data rates may apply. Consent to receive promotional communications is not a condition of receiving healthcare services.
You may opt out of promotional emails by using the unsubscribe link included in the message. You may opt out of promotional text messages by replying STOP. You may still receive non-promotional communications related to appointments, care, billing, safety, or legal notices.
Do not use email, text messages, or the website contact form for emergencies or urgent medical issues.
8. Third-Party Websites and Services
Our website may link to third-party websites, patient portals, scheduling platforms, social media pages, maps, payment systems, or other external services.
We do not control the privacy, security, availability, or content of third-party services. Your use of those services is governed by their own policies and terms.
A link to a third-party service does not necessarily constitute our endorsement of that service or its practices.
9. Data Retention
We retain personal information for as long as reasonably necessary to:
Respond to inquiries
Provide requested services
Maintain operational and business records
Satisfy legal, regulatory, contractual, and professional obligations
Resolve disputes
Protect against fraud and security incidents
Enforce our agreements
Medical records and protected health information may be retained for periods required by healthcare, insurance, professional, and record-retention laws.
10. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no website, email system, wireless transmission, or electronic storage method can be guaranteed to be completely secure. You should use caution when transmitting sensitive information electronically and use the secure patient portal when directed to do so.
11. Your Privacy Rights
Depending on where you live and subject to applicable legal exceptions, you may have the right to:
Confirm whether we process your personal information
Request access to personal information
Request correction of inaccurate information
Request deletion of certain information
Request a portable copy of certain information
Opt out of targeted advertising
Opt out of certain sales or disclosures of personal information
Withdraw consent where processing is based on consent
Appeal a decision concerning a privacy request
These rights may not apply to all information. For example, protected health information, medical records, information required for legal compliance, and information subject to healthcare-specific laws may be governed by different rules and procedures.
To submit a request, email [PRIVACY EMAIL] with the subject line Privacy Request.
We may need to verify your identity before completing a request. An authorized agent may submit a request on your behalf where permitted by law, but we may require proof of the agent’s authority.
If we deny your request, you may appeal by replying to our decision or emailing [PRIVACY EMAIL] with the subject line Privacy Appeal.
12. Children’s Privacy
Our website and services are intended primarily for adults. The website is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the public website without legally valid authorization.
A parent or legal guardian who believes a child has submitted information through the website may contact us to request review or deletion.
13. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal obligations.
The updated policy will be posted on this page with a revised “Last Updated” date. Material changes may also be communicated through the website or another appropriate method.
14. Contact Us
Questions or requests concerning this Privacy Policy may be directed to:
Texas Hormone Experts
3116 Capital Way, Suite 200
Fort Worth, Texas 76177
Phone: (682) 250-0362
Email: [PRIVACY EMAIL]
Questions specifically concerning medical records, protected health information, or HIPAA rights should be directed to the privacy contact identified in our Notice of Privacy Practices.
